271 engaged leads in 81 days
Replaced $120k workshop budget with predictable pipeline and $60K closed from outbound
Expensive Events, Unpredictable Results
This EdTech SaaS company was spending $120k annually on hosting workshops to generate leads. The ROI was inconsistent, and they had no predictable way to fill their sales pipeline between events.
- Spending $120k on workshop events with inconsistent ROI
- No predictable pipeline between events
- No control over lead timing or quality
- No system for rapid testing and scaling what works
Rapid Campaign Testing at Scale
We launched 20 campaigns on day 1 to test angles, messaging, and audiences simultaneously. By day 7, we identified the winners and scaled them aggressively. Speed of testing replaced guesswork with data.
Predictable Pipeline, Zero Events
Within 81 days, we replaced their entire events strategy with a repeatable outbound system. 271 engaged leads and $60K closed from outbound alone.
Phase Breakdown
Day 1: Launched 20 parallel campaigns
Day 7: Identified winners and began scaling
Day 8-81: Scaled winners, optimized, and closed deals
How We Did It
Parallel Campaign Launch
Launched 20 campaigns on day 1, testing different angles, messaging, and audiences simultaneously.
Winner Identification
Analyzed early reply data to identify the top-performing campaigns within the first week.
Aggressive Scaling
Scaled winning campaigns while killing underperformers. Data drove every decision.
Pipeline Conversion
Engaged leads converted to pipeline and $60K in closed revenue from outbound.
Ready for results like these?
Book a strategy call to see how situation-based outbound can transform your pipeline.
